CNBC Social Media Campaign

Hi there,

Hope you are all well! I’m trying my hardest to focus and not fall down the rabbit hole of posts, videos, and articles about the election. It has been such an emotional process and I hope everyone will try their best to be as united as possible.

I have been working away on projects, planning, and scheming, all while being pregnant. Yup! I’m 6 months pregnant and it has been a whole new world (it’s our first)! I’m definitely using this experience to add some pregnancy themed goodies into my shop! What do you think? Nothing like a little humor to deal with the uncomfortableness of being pregnant! :D

Anyway… Here is the latest project I’ve posted to my site.

I was contacted by Victoria Todis, creative director of CNBC, to help create imagery for a social media campaign. The campaign centered around MAKE IT, a sub division of CNBC that focuses on stories of success, leadership, and entrepreneurship. The graphics would be used on Instagram, Facebook, Twitter, etc.

At first Victoria and Anna (social media director) wanted to create an extension of the current MAKE IT branding. They originally had 4 hashtags they wanted to focus on (#protips, #jobgoals, #madeit, #quotes) and were open to a complete exploratory which was such a blast!. Each could have their own style but must look like a set when presented together. Maybe some hand-lettering, a new color palette, illustration, and/or special photography treatments to help jazz up stock imagery? I presented inspiration/mood boards and the team was excited about the new direction. However, when presented to marketing, our concepts were thought of as skewing too far off brand. Drats! However, I have been here a million times before! So we reeled in our designs a bit and stuck to the MAKE IT font and color palette. Eventually 4 hashtags became one and it became a more straight forward brief. CNBC ended up using imagery with a combination of strong typography and bold black and white photography. The solution is elegant, iconic, and most importantly, well received!

Below are a mix of some images that made it (pun intended;) into the campaign and some that didn’t. 

To check out my portfolio page featuring this project please go here.

Thanks so much for your time and please be sure to connect with me on linkedininstagramdribbble and/or twitter for my current projects. I love blogging but I am more active on those channels.



comp not approved
1 not approved

comp not approved

2 not approved
3 comp not approved
3 not approved
4 ALMOST approved
3 not approved
6 not approved
7 approved
8 approved

Nov 09th, 2016 at 6:21 pm |1 Comments


33Jefferson – (May 16, 2017)

I must say it was hard to find your site in search results.
You write awesome posts but you should rank your website higher in search
engines. If you don’t know how to do it search on youtube:
how to rank a website Marcel’s way